Despite the relative youth of our company, the genesis of this venture traces back several years. From my early childhood, I harbored a profound fascination for gemstones and diamonds, a passion deeply ingrained in my family where my mother adeptly cut and polished sapphires even before my birth. However, the pivotal chapter in this narrative commenced six years ago, driven by the compelling desire to propose to my partner.

Embarking on exhaustive research over months to unearth the perfect ring that would authentically encapsulate the significance of our connection proved to be a formidable task. Custom ring providers presented exorbitant pricing, and readily available options offered little respite in terms of affordability. It was during this juncture that the notion materialized—to meticulously source each component independently and craft the desired ring from the ground up. Over the years, I have diligently built knowledge and contacts, culminating in the realization of establishing an exceptional company in the market.

This revelation underscored the exorbitant profit margins prevalent in the jewellery industry and illuminated a conspicuous void in the market for a company committed to delivering superlative quality products at prices that challenge industry norms. Our dedication extends beyond the mere transactional aspect; we aspire to comprehend and appreciate the unique journey each customer undertakes when making a decision of such profound significance.

The nomenclature of our company, deeply rooted in personal history, emanates from a cherished childhood nickname bestowed upon me by my grandmother.